Brand You: Engage Your Brain

For years, I've been a big fan of Tom Peters.  His book "In Search of Excellance" should be a standard business book for anyone going into business and "Thriving on Chaos" probably applies today as much as when it was written.  It seems to me he just gets better with age.  This segment from his new book, gives you insights on how to engage your client, audience, etc.

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